Steve Garland is a marketing expert that specializes in advertising for HVAC and Plumbing companies, while helping scores of other businesses along the way. As CEO of SGM ADVERTISING and THE JINGLE LAB, Steve helps advertisers around the country stand out against their competition with creative, highly effective ad campaigns for Radio, TV, and Digital. His company services include strategic marketing planning, creative scripting, production, and media placement nationwide. Famous for their award winning HVAC and Plumbing ad campaigns, they also have had success with Law Groups, Financial and Retail industries- see case studies at www.sgmadvertising.com 
Steve is a unique hybrid of the Marketing AND entertainment business. Unlike most marketing people, Steve has had a long career on the theatrical side, and knows how to leverage that to make exceptional ad campaigns that are truly memorable. Steve's won over a dozen industry "ADDY awards" for writing, producing and voicing the "Best Commercial of the year" in several categories. Steve also is writer and producer of over 150 Commercial Jingles with his other company, The Jingle Lab.com, and coaches/produces actors and real people for radio and TV commercials.
Armed with a Marketing Degree, an Acting degree, and being a musician /composer, Steve has a strategic approach to analyzing his clients needs, with a deep dive into the company's core. Steve not only discovers the company's differentiation point, but their owner and staff's personality and culture. Steve then ideates to find a "X" factor that can be the spark of the company's image, their brand, and the foundation of their marketing campaigns.
SGM Advertising and The Jingle Lab are boutique in size, and only take on a limited amount of clients so he can give them all the full attention they deserve. Partnered with Entercom Communications, Smart Reach Digital among others, Steve's connections and client media spending allow the team to negotiate savvy media buys.
Early Career Steve's career started as an on-air personality in the 1980s and 90s at legendary SF area radio stations like KRQR (The Rocker), KFOG, Oldies at KSFO, KYA, KFRC and the nation's first "all seventies", then classic hits station, K-BIG 98.1
Steve evolved from talent, to music director, to program director and Operations manager.
Steve also segued to Television as the Host for TV Series on ABC TV. Steve hosted the Series "San Francisco Hot Rock, and co-produced this series that was similar to MTV, but also went backstage and on location for concerts and inteviews with major artists of the 1980s including Eddie Money, Grace Slick, Sammy Hagar, Journey, The Pretenders, Cindi Lauper, Y&T, Night Ranger, Van Halen and Many more.
Steve's acting career spans three decades, includes being in countless radio and TV commercials, Corporate films, Trade shows, and roles in Films including his favorite, the classic trekkie movie, STAR TREK 4.
Steve took what he learned in the Radio and TV industry, along with his experience in Film, music, acting
and commercials, and launched SGM Advertising and THE JINGLE LAB. The purpose was to create a boutique sized Ad Agency and creative services group to focus on key industries in home improvement like Heating and Air- HVAC, plumbing, and Pest Control, while serving clients of all types along the way.
From developing the strategic plan with the client, to ideation and creation of branding, positioning, scripting, a custom Jingle and production -to finding the best media outlets and negotiating the media buys, Steve and his team do it all in house. Steve keeps a limited amount of clients, to better super serve each one and create long term success for his clients.
Steve's Industry Awards include 11 Gold and Silver ADDY Awards for "Best Radio Commercial",""Best Jingle", and independent awards including "Most Innovative Marketing", the "Example of Excellence", the "Pinnacle Marketing" award, and from the radio industry past awards include "Radio Innovator" award, Entercom President's Award & Clear Channel President's Club for top marketing and sales.
Steve believes giving back to the community is very important for every business, and is a volunteer and Advocate for Easter Seals, Serving on the Easter Seals board of governors. Over the past several years, Steve has helped Connect Easter Seals with events, creating charity opportunities with the Tran-Siberian Orchestra, the 80s Rewind Festival, and promotion of Sacramento's premier tasting event, "A Taste of Sacramento".
Steve is currently accepting a limited amount of new clients for SGM ADVERTISING.
His team of Jingle performers work for a much wider amount of clients, including direct, agency, and radio/tv groups.
Contact Steve Garland at: thejinglelab@gmail.com
Access Steve's Websites at:
www.sgmadvertising.com
www.thejinglelab.com
